Should You Use Html Or Text For Your Newsletter?
What are the problems you’ll have using html for your newsletter?
Viruses
Html emails are more vulnerable to virus attack than text emails.
Blocked Images And Html
Most people block images and html because of phishing (phishing is the act of sending people fake messages that looks like the real thing, masquerading known websites or brands and asking for private and confidential information with the intention to defraud).
Subscriber Email Software
Some subscriber’s email software may not be able to read email in html format.
Subscriber Email Software May Become Slow
Some email software can become slower in order to render html emails
To work around this, if you are concern about the look of your newsletter, send a text message to your subscribers with an url in the message directing them to where they can get your newsletter issue in html, pdf or zip format online.
You may get free text editors in which you can write your newsletter issues before copying it into your email software.
Ensure you turn off html in your email software before you send your message if you wish to send it in plain text.
But if your subscribers don’t mind html, you can give them the option of getting their newsletter issues in html or as plain text.
When you send emails in plain text, a url link may become active in your subscriber email software by just including the url in your message, on email software like AOL you may have to use your url with its html tags to make it active, that is, www.nichebuys.com will become <a href="www.nichebuys.com" > www.nichebuys.com</a>
Remember that as much as you should be careful with the format of the newsletter issues you send to your subscribers, the content of your newsletter is very important too. Write relevant content that solves the problems of targets in your niche, and also deals with issues affecting them in the niche.
Also use this blueprint http://www.i-niche-marketing.com/orderproduct.htm to know how to sell in profitable niches on the internet.
