Are You Getting To Those Who’ll Buy From You?
To make money online you need more
than just traffic, you need traffic that’ll buy, you must
know who your target are and the right ad medium to use to reach them.
An ad medium is anywhere you can reach and/or locate your targets, some
ad media have been around for a while and have been effective in
generating sales, some of these are articles, ezines, joint ventures,
your own opt-in list, PPC, SEO, forums etc
To get an ad medium to work for you you’ve got to know how to
use it for maximal profit.
The first thing you must know is who the targets are, on an ad medium
and if they are the kind of targets who will buy, in the case of search
engines and PPC search engines and campaigns you want to know who is
typing in the keywords at the search engines
If you sell women high heels shoes to shoe end-users for example, you
need forums, ezines etc for women who wear high heels and not the
forums for shoe marketers selling women high heels or forums for online
marketers unless you are looking for affiliates/JV partners, and when
you want to choose the right keywords to use on search engines and PPC,
keywords such as “womens high heel shoes” are more
likely to have been typed in by women who wants high heels than
“shoes”.
Whatever ad media you choose to use you must also know how to use them.
If you choose to use search engines, you’ve got to use SEO to
make it work, if you choose PPC you’ll need to use the right
keywords, create ad groups, test and track etc to make it work, if you
choose forums you’ve got to know what the targets on those
forums want, solutions to problems they have, answer their questions
and so on.
You should also know the type of content and/or ads to use on each ad
medium. Write your ad or content in such a way that it will
motivate/encourage your ad medium targets to seek you and/or your
website out.
You can do a lot with targeted traffic once you have them; by choosing
the right ad medium you’re propelling your business toward
the achievement of your online profit goals, you may get this blueprint
http://www.i-niche-marketing.com/orderproduct.htm
as an additional asset for achieving those goals.
